Summary: A successful content marketing strategy starts with finding a topic that's relevant to your audience, writing killer copy, and creating a great experience for your readers.
The content you create for your blog or website is as valuable as the design and layout. In fact, it's even more important. Your written content can constitute the difference between a great experience and a terrible one. You need to strike the perfect balance between content and design to get the most out of your efforts.
Building a solid foundation
The first step in creating a successful content marketing strategy is building a solid foundation. This includes choosing your content, writing killer copy, and creating a great experience. The more you know about your audience, the more you'll know what to say and how to say it, the better your content will be, and the more people will share it.
Choosing your content
Next, you need to pick your content. The best way to do this is to find a topic (or a topic-type) that's relevant to your audience. Then, write a few articles on that topic. Be sure to keep it short and to the point. You want your written content to motivate readers to want to read more.
Writing killer copy
Once you have your content picked out, you must write killer copy. This is crucial to a successful content marketing strategy. Killer copy draws readers in and makes them want to continue reading. Start by choosing an explanation of your goal that's interesting and motivating. Then, craft a message that's clear, direct, and powerful. Don't be afraid to add emotion!
Creating a great experience
Your audience will want to continue reading once they've received value from your content. So, make sure your readers feel good about what they've read. This will build trust in your content and encourage readers to continue reading. Build in personalization so readers know what they'll read next. Be sure to add interactivity—like commenting or rating—so readers can engage with your content in real life and not just on their blogs.
A successful content marketing strategy doesn't just have to be about picking content and copy. It also has to be about creating a great experience for your readers. By choosing your content wisely (picking a topic that's relevant to your audience) building a solid foundation of content with killer copy, and effective personalization, you'll be able to build strong relationships with your audience and provide them with value they'll want to share with others.