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When Will Your Content Marketing Strategy Be Up and Running

Summary: Before you begin your content marketing strategy, it's important to discuss your goals, make assumptions about how people will respond, and create a plan.

In this blog post, we'll be exploring four important questions to ask yourself before you begin your content marketing strategy. We'll also provide a brief overview of key assumptions and the plan – all of which are important in keeping your strategy on track.

Your Content Marketing Strategy

Before you pick a strategy and begin working on your content, it's important to discuss your goals. What do you want your content to do for your clients? What do you want them to like about your work? What do you want your content to say? Once you have an idea of your goals and what you want your content to do, you can craft a content marketing strategy that addresses those needs and wants.

Key Assumptions

Next, you'll need to make some assumptions about how people might respond to your content. For example, if you're writing a blog post about customer service, you'll probably assume that people will be interested in hearing what a customer thinks about the service. As you make assumptions, you should keep in mind that some assumptions may be false and that you should be prepared to adjust your strategy based on results. You can also absorb the feedback you receive from your readers and incorporate it into your content marketing strategy. For example, by asking customers for suggestions about what to include in future blogs, you're absorbring feedback about what people want to read about.

The Plan

Now that you know what your goals are and what type of content you want to create, it's time to get started on developing your content marketing strategy. You can use this time to brainstorm ideas for your strategy. For example, what kinds of content do you want to write? How often do you want to write? What types of links do you want to include? Once you've brainstormed ideas, write down your strategy in detail so you have a concrete document to refer to as you go forward.

The Timeline

Once you've developed your content marketing strategy, you'll need to make sure that you schedule time each week or month to work on it and put it into action. This will help you stay on track and ensure that you're working on your strategy in a timely manner.

In conclusion, it's important to keep four key questions in mind before you pick a strategy and begin working on your content marketing plan. These questions include: How will people respond to my content? What goals do I want my content to achieve? What assumptions do I need to make about how people will respond to my content? And how will I create time each week or month to work on it? By asking these questions, taking into account feedback you receive from your readers, and creating a concrete plan, you'll be sure your strategy works for you so you can focus on what you do best – creating great work!

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