Summary: When content marketing meets copywriting, the two must have a fundamental understanding of trust in order to be effective. Both content marketing and copywriting offer a way to connect with people on an emotional level and make them more likely to read or view what you have to say. By following these three steps,
The two-way relationship between content and copywriting is nothing new. In fact, it's a basic component of any marketing campaign. But there's one crucial component that content marketing and copywriting must have in common—the need for trust. Without trust, there's no way to ensure that people are hearing what the company is saying, let alone understand it. And that's just what content marketing and copywriting have to offer each other.
Marketing Your Website or Blog
The first step in successfully marketing your website or blog is understanding how your audience interprets what you're saying. If people see your content as merely advertising or promotional material, they'll less likely consider it worth their time to read or view it. But if you're thinking of your audience as friends, partners, or family, they'll be much more receptive to your messages. In other words, you don't have to spend a lot of money on sexy headlines or compelling photography to make your website or blog interesting enough to be read. All you need is content that people find worth their time and a willingness to share it with other people.
Giving Your Site or Blog An Eye-Appeal
The second step in successfully marketing your website or blog is doing something that will make people notice their content. This means making your website or blog seem easily searchable and accessible via a few clicks or taps on a screen. This is a critical step because without people noticing your content, there's no way for you to know whether people will actually read it or not. If people glance at your site and see nothing but boring blog posts or advertisements, you'll be left with no idea whether people will read everything you've written or not.
Getting Your Site or Blog Noticed
The third step in successfully marketing your website or blog is getting your website or blog noticed in the first place. This can be done through enhanced visibility in search results, making it easier for people to find you via their browsers, or simply by being included in a larger web content or blog search result set. As long as you're getting your site or blog noticed, people will be more likely to read or view it and give it an honest chance before they say whether they'll do so. So if you have a blog, consider putting relevant content inside of it that people can easily access and read. This will go a long way toward increasing your website's chances of being noticed.
Handling Your Website or Blog
Successful marketing of your website or blog depends on knowing how to handle it. There are three things you need to do if things go wrong: fix it, apologize, and move on. Fix it by posting a message on the site or blog explaining what happened and offering some sort of customer service or support help. Apologize by letting people know what happened and making them feel included in whatever process you're taking to make things right. And move on by doing what you need to do to keep them coming back and letting other people handle problems like that when they arise. This will encourage others to handle problems just like that themselves, and by doing so you'll be able to handle them better than anyone else could.
Successful marketing of your website or blog depends on all three components: trust, simplicity, and attention-getting features. By understanding what people want and giving them what they need, you'll be able to handle more problems than anyone else, and by doing so you'll be able to handle more people as well.