Table of Contents
Summary: To deal with content marketing problems in the age of social media, control the damage, understand the damage, prevent it, and correct it.
It's been a long time since I've written a blog post, but it's one that I feel needs to be said. For as long as I can remember, content marketing has been a part of my life. From blog posts to ebooks to presentations and everything in between, content marketing has been a part of my life for as long as I can remember. However, as the era of social media has taken hold, content marketing has had to face some tough questions. What does content marketing even mean? What does it look like? Are resources enough? Can we still do it? All these questions have been asked and asked and asked, but no one has really had an answer. Until now.
Now That You Know That Content Marketing Is Dead, What Can You Do About It
That's why I've decided to write this blog post. I want to share my solution to the content marketing problem, as well as offer some tips on how to deal with social media as you deal with content marketing in the future. In this post, I'll tell you what to do about content marketing in the age of social media, control the damage, understand the damage, cure the disease, and some strategies for content marketing.
Controlling The Damage
The first step in dealing with content marketing is to control the damage. We've seen this come about because of the popularity of social media. But it can also come about with the use of other forms of media, such as blogs or online presentations.
Understand The Damage
Once you've controlled the damage, it's time to understand the damage. Understanding the damage does three things: it helps you deal with it, it helps you prevent it, and it corrects it. First, it helps you deal with it. Understanding the damage helps you deal with the problem faster and more effectively. For example, if you've got a blog post that people are posting all over the Internet that contains some pretty messed up stuff, you can quickly ask yourself whether your readers are actually engaging with the content or whether they're just posting it because it's free. If they've got a problem with it, you can either delete it immediately or file a DMCA takedown notice with the appropriate website.
It Helps You Prevent It
The second thing understanding the damage helps you do is prevent it. If you've got people posting all over the Internet content that's damaging your brand, you can quickly ask yourself whether your readers are actually engaging with it or whether they're just posting it because it's free. If they've got a problem with it, you can either delete it immediately or file a DMCA takedown notice with the appropriate website.
It Corrects It
The final thing understanding the damage helps you do is correct it. When dealing with content marketing problems, it's important to correct them as quickly as possible so that the problem doesn't get worse. Correcting content marketing problems can be done in a number of ways, such as removing defamatory content, taking down comments that are problematic, or posting an updated version of the content free of charge.
In conclusion, dealing with content marketing problems is not as difficult, or as time-consuming as dealing with problems caused by other factors, such as bad Internet service or human error. By controlling the damage, understanding it, preventing it, and correcting it, you can deal with content marketing problems faster and more effectively than if you had to deal with them over time.
