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Summary: Content marketing is a great way to publicize your business, create something that's more in-depth than just a list of tips, or make something that's compelling enough to make people want to read it.
If you're like most people, you probably don't necessarily use content marketing as a part of your marketing plan. But before you know it, you're making money! And if you're not using content marketing, you're missing out on some big bangs for your marketing dollar.
How Content Marketing Works
When people think of content marketing, they probably think of blogs. But blogs are only one type of content marketing. Other types include articles, eBooks, reports, videos, podcasts, and more. All of these types of content can be used to market your business, and all of them can be used to market your products. In fact, a recent survey found that 90% of consumers look for content that helps their lives, and 21% look for content that helps their businesses. And while blogs are great at publicitizing your business, they're not great at helping people find what they're looking for.
The Benefits of Content Marketing
There are many reasons why people choose to use content marketing instead of simply blogging or sharing content on social media. Perhaps you want to create something that's more in-depth than just a list of tips. Or perhaps you want to create something that's compelling enough to make people want to read it. Or perhaps you want to create something that's customer-focused and relevant to your business.
The Different Ways To Market Your Content
There are actually dozens of different ways that you can market your content. From posting it on your website to sharing it on your blog to sharing it on your social media, there are many ways that you can market your content. And while there are many ways that you can market your content, there are three different types of marketing that work best: blog, webinar, and email.
The Different Ways To Use Content Marketing
So now that you know how content marketing works, let's take a closer look at some of the different ways that you can use it to market your business. Blogs: Blogs are an excellent way to publicize your business because they're often in-depth and written by someone who's already made something of a name for themselves. Not only that, but they're also free to create. Webshops: If you're looking for an ideal way to market your business online, a website is definitely an option. Just be careful though—a lot of people get caught up with all the busywork of setting up a website, so spend some time setting it up correctly instead of spending all day on it. Email: Email is a great way to send out promotions or announcements about upcoming events or specials. Just make sure that your email is relevant to your business or it won't go far—for example, if you're offering a promotion or office hours, make sure that it's only for people with email addresses that are going to happen to be interested in those things. Webinars: Webinars are a great way to get people to participate in online discussion groups or other online forums. Just make sure that they're relevant to your business—for example, if you're focusing on a certain type of customer or feature, make sure that they're only for people interested in that type of thing. Podcasts: Podcasts are increasingly popular online, and they're great at conveying information quickly and easily. Just make sure that they're relevant to your business—for example, if you're focusing on a certain type of customer or feature, make sure that they're only for people interested in that type of thing. No matter which type of content marketing you choose, make sure that you're using it all three types of content marketing—blog, webinar, and email—and be sure that it's relevant to your business.
