Summary: To create content that gets opened, write for readers, write for sales, and motivate people to buy. Be sure to add a little something extra for persuasion—but don't overdo it, or users won't follow you.
The Web has opened the door to so many new opportunities for content creators. With the click of a mouse, anyone can share anything they've got—no matter where they are, or what they're doing. But what does it take to create content that gets opened? In this blog post, we'll answer that question and offer some tips for making sure your content gets read.
Writing for the Web
The first step is to write for the Web. This isn't just a technicality; you want your content to look as good as possible on the Web. If your content is difficult to navigate, users won't be able to find it. You also want to make sure your content is readable on all browsers, so there's no need to change the look and feel of your site just to support a new browser. If a user doesn't have a supported browser, they'll still be able to access your content, but it'll be hard-pressed to find it.
Writing for Readers
Next, you need to write for readers. This doesn't just mean uptake—it also means engaging with your audience. You want your content to be interesting, well-written, and easy to follow. If your content isn't engaging, users will skim over it and move on to something else.
Writing to Sell
Once you have written for readers and sold, you can focus on writing for sales. This doesn't mean pushing your content out to customers—no offense, but that's not what we're here for. Sellers need to have sales-ready content in order to be successful. You want to focus on writing unique content that'll engage readers and drive sales.
Writing to Motivate
Once you're selling, it's time to motivate people to go buy your stuff. This doesn't mean pushing your content out to customers—rather, motivate them with something fresh and new. You could even offer a bundle with some of your other content for a discount. For example, if you've got a unique article about a certain topic, offer something extra like a demo or video for people who want to see it in action.
The science of writing content that gets opened is clear: write for readers, write for sales, and motivate people to buy. Be sure to add a little something extra for persuasion—but don't overdo it, or users won't followyou.