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The Rules of Content Marketing Are Making You Look Old

Summary: The rules of content marketing are important for creating a sense of continuity and engagement for your audience. By understanding the biggest rules, you can start to break them in different ways to create engaging content.

If you're a content marketer, you know that the rules are important. They can make or break your campaign. And, as we all know, rules are often made to be broken.

What are the Rules of Content Marketing

The rules of content marketing are many. But they can be broken in certain ways. Here are some of the most common ones.

1. Create a chronicle of results for each campaign

One way to break the rules of content marketing is by creating a chronicle of results for each campaign. This will give your audience a sense of continuity and keep them engaged.

Another way to break the rules of content marketing is by changing the format of your content. For example, you could use videos instead of written posts. Or, you could use audio recordings instead of written transcripts. The point is that you can change the format of your content without changing the content itself. This will help create a sense of momentum and keep your audience engaged.

2. Use variety in your content marketing mix

Variety is another way to break the rules of content marketing. You can use different formats for your content and use different approaches for different2832832832832832832832832832832832832832832832832832832832832832832832832832832832832832832832832Ecampaigns

3. Use prominent call-to-action buttons

When you're delivering content to an audience, it's important to make sure that they can easily take the action that they want to take. That action could be clicking on a call-to-action button, entering a URL, or clicking on a link. By including prominent call-to-action buttons, you can make sure that your audience knows exactly what they need to do.

Why Do They Matter

One reason that the rules of content marketing matter is that they help you create consistent messages across your content. You want your audience to know that they can trust you because you consistently deliver the right messages in the right way. You also want them to know that they can trust you because you keep changing the format of your content, so that they stay engaged.

How to Master Them

Once you know the rules of content marketing, it's actually easier to master them than you might think. Just take some time and learn some of the biggest rules like how to create a chronicle of results for each campaign. Once you're familiar with that, you can start breaking the rules of content marketing in different ways. And yes, there are a few ways that are easier than others.

Breaking the rules of content marketing isn't difficult if you take the time to learn the big ones. Just remember that breaking the rules of content marketing is about delivering content that is consistent in message, format, and approach. And then just start breaking those rules. It's really that simple!

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