Table of Contents
Summary: To be successful as a content marketer, you need to know your audience, choose which campaigns to run, build a strategy, and run your marketing campaigns. To measure your progress, you need to monitor website traffic, number of visitors coming to your site, number of social shares, and
This blog post is part of a series on the complete content marketing strategy. In this post, we'll cover how to plan for, choose, run, and measure your content marketing campaigns. We'll also offer some tips on how to keep track of your progress so you don't end up spending all your time wondering what the heck you're doing wrong.
Identify Your Market
In order to be successful as a content marketer, you need to know your audience. What are they interested in? What are the gaps in their knowledge? What are the key areas where they're weak? This knowledge will be crucial for developing and managing your content strategy. If you don't know your market, you can't know what content to create or how to create it.
Choose Your Campaigns
After you understand your market, you can choose which campaigns to run. This isn't as easy as it sounds. In order to choose which campaigns to run, you need to know what your audience wants. You also need to know what type of content they're interested in. If they're interested in technical content, you'd want to create articles that target software developers. If they're interested in travel, you'd want to create content that targets vacationers. And so on.
Build Your Strategy
Once you've decided which campaigns to run, you need to build your strategy. This can be a little tricky, but it's important. You need to assess what will work best for your audience and develop a plan for how to deliver that content. Below, we'll offer some tips on how to build your strategy.
Run Your Marketing
Once you have your strategy in place, it's time to start running your marketing campaign. This means putting resources into search engines and social media channels and promoting your content. In most cases, you'll want to run a number of campaigns so that you can test different things out and determine which ones work best for you.
Measure Your Progress
Once you've run your campaigns and determined which ones work best for you, it's important to measure your progress. This is what's known as post-outcome measurement and is important for determining whether your campaign was successful or not. Monitor your website traffic, number of visitors coming to your site, number of social shares, and so on. Once you're comfortable with your results, assess what types of campaigns you need to run next time so you can maximize your results.
There you have it – the complete content marketing strategy from planning to results! In this post, we covered how to plan for, choose, run, and measure your content marketing campaigns. We also offered some tips on how to keep track of your progress so you don't spend all your time wondering what the heck you're doing wrong. We hope you found this helpful!
