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Summary: To keep your clients engaged this holiday season, use content marketing to create a customer-first start button, control the conversation with usernames and expectations, and set expectations for what type of content your clients are interested in.
Today's workplace is a fast-paced, technology driven environment. As a result, it can be hard to stay connected with your clients. If you're looking for a way to keep them engaged and away from their devices, content marketing can be a great way to do it. In this blog post, we'll walk you through four ways to start a conversation with your clients this holiday season.
Starting A Conversation With Your Clients With The Right Start Button
The first way to start a conversation with your clients is by using a customer-first approach. By helping your customers stay engaged and away from their devices, you can give them a more comfortable experience while you're marketing your goods or services. In order to do this, you need to create a unique start button that they'll remember. This can be done by using a phrase like “Connect with me today” or “Sign up for my newsletter.”
Controlling The Conversation With The Right Usernames
The next way to contribute to a conversation with your clients is by using their usernames. By using the username of your client, you'll be able to engage them on a personal level and get their reaction to your content. You could also add their name to the bottom of the website so that they have to click on it to see their username.
Setting The Right Expectations
The final way to start a conversation with your clients this holiday season is by setting the right expectations. By doing this, you'll be able to give your clients what they want— something they can use right away. For example, you could set expectations that they need to click on a certain link in order to take action. Or, you could set expectations that they need to click on a certain button before they can continue reading.
Keeping Your Conversation Fresh
Now that you know how to keep your conversation fresh this holiday season by using content marketing, all you need to do is set expectations, create a unique start button, and control the conversation with usernames and expectations. You should also be sure to set expectations for what type of content your clients are interested in so that you don't waste time with irrelevant content.
Content marketing is a great way to stay connected with your clients this holiday season. By using customer-focused approaches like content marketing, you can give your clients what they want, keep them away from their devices, and keep them engaged in your marketing activity. By following this blog post's advice, you'll be able to start a conversation with your clients this holiday season like never before.
