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How To Content Marketing: Make Your Words Matter

Summary: Content marketing is a powerful way to market your products and services, but there are pitfalls to keep in mind. Here are some tips on how to avoid making your content marketing a total waste of time and money.

Content marketing is a powerful and effective way to market your products and services. But there are pitfalls to keep in mind. Here are some tips on how to avoid making your content marketing a total waste of time and money.

Controlling the Copy

One of the best ways to control the copy in your content marketing is to keep it short and to the point. Don't make your content marketing feel like a multi-page newsletter full of fluff. Stick to one or two main points per page and make sure that each point is explicit and clear.

Subverting the Market

Once you've controlled the copy, it's time to subvert the market. This is the most effective way to make your content marketing appear fake. If you're marketing a product or service, be careful not to make it feel like a sales pitch. Instead, make sure that your content marketing is full of unique and valuable content that people won't find elsewhere.

Underdog Stories

When people think of content marketing, they often think of companies like Nike or Gap that are perceived as big-budget organizations. But there are plenty of small-and-startup companies that can benefit from content marketing. Be careful to make sure that your content marketing doesn't feel fake or manipulative, but instead feels authentic and honest. The key is to keep things balanced—don't make your content marketing feel like it's trying too hard to be something it's not.

From the Back of the Bag

Finally, don't forget to give people the opportunity to buy your products or services at the end of your content marketing campaign. By making people want to read on and on, they'll be much more likely to buy what you're selling. And people don't buy from someone they don't like!

Thanks for reading! Whether you're an entrepreneur or an independent marketer, content marketing can be powerful and effective. But there are pitfalls to keep in mind if you want to make it a total success. Here are some basic tips on how to avoid making your content marketing a total waste of time and money.

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