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How Much Does Content Marketing Cost? The Results Are In

Summary: Content marketing is a cheap and effective way to grow your business. It costs little to nothing to get started, but takes time and effort to be successful.

Whether you're a small-business owner trying to grow or you're a big-time marketer looking to boost your bottom line, there's one thing you can count on: getting asked when you can hire that extra full-time employee or grant another raise. Content marketing has become the new normal in the marketer world, and it's looking more and more like a viable option for everyone. But how much does it actually cost? The results are in, and the answer is… pretty much nothing.

Cost of Your Content Marketing Plan

First things first: grab ahold of your budget. When you're building a content marketing plan, make sure to account for all of the costs associated with your content marketing activities. The most important thing to remember when you do this is that you need to account for all of the costs associated with your content marketing plan, not just the parts that you're actually paying for. For example, if you're paying a company to produce a white paper on your product, you need to take into account not just the cost of the paper but also of the time it takes to produce and distribute that report.

Once you've got your budget in place, it's time to start planning. Find a way to create and produce content that's valuable to your audience—anyone who's ever tried to create a website knows how difficult that can be. You can help make this process easier by outlining your target market and customer segments in terms of demographics, interests, and so on. Once you've got that covered, find someone who can help you create ways to make your content more appealing to that audience.

Process of Content Marketing

Once you've got your content created, it's time to start marketing it! Start with keyword research: find keywords that describe your audience properly and then create content that's full of those keywords. Once you've got those keywords in hand, start creating content: write engaging content that focuses on those keywords. Once you've got that content out there, start marketing it: post on relevant forums, send out direct mailers, create ads on relevant websites, etc. This process is called content marketing, and it's 99% effective.

The Tools You'll Need to Succeed

Once you've mastered the process of content marketing, it's time to put all of that knowledge to use and start actually making money! By using keywords in your content, sending out targeted emails, and creating ads that attract clicks from relevant forums and other avenues, you can effectively promote your content and drive visitors to your site. Or, if you're so inclined, you can even create your own content and sell it on sites like Buzz Marketing or Squidoo. Just remember that it takes time and effort to actually become something that you can make money off of.

Common Mistakes

Mistakes are often made in content marketing, and one of the most common mistakes people make is not understanding how much time it takes to actually create content and market it successfully. It takes time to create engaging content that's also appealing to your audience and build an audience that's receptive to your message. As anyone who's ever tried to create a website knows, it can be a lot easier said than done. So make sure to account for all of the costs associated with your content marketing plan when you're actually paying for those services!

Content marketing has become the new normal in the marketer world, and it's looking more and more like a viable option for everyone. But how much does it actually cost? The results are in, and the answer is… pretty much nothing. By taking all of the costs into account, including all of the time and energy necessary to actually create content and market it successfully, you'll be able to make money off of content marketing no matter how much time you spend on it. So get started today and start making money off of content marketing!

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