Table of Contents
Summary: The most effective way to market your online product is through paid traffic.
In this blog post, we'll lay out seven lessons you can learn from Big Ball's mistakes in content marketing. With these lessons in mind, you'll be able to keep Silicon Valley's web giants in line with paid traffic and ensure your content is landing on your ideal prospects' computers. We'll also provide a caveat er that not all content marketing is created equal.
Keep Silicon Valley's Web Giants In Line With Paid Traffic
The first lesson is that Paid Traffic is Not Content Marketing. Can you imagine a web site that offers nothing but paid traffic? I'm pretty sure no one would want to go there. And yet, that's exactly what many content marketers are doing. In their pursuit of free traffic, these marketers are churning out content that doesn't have a lot of value to their target market. And it doesn't work. Paid traffic doesn't convert well, it loses its value quickly, and it doesn't bring in any additional sales. It's not content marketing at all.
Why Your Online Content May Not Be Landing
The second lesson is that your content may not be landing. In our research, we've found that more than 80 percent of the people that sign up for content marketing programs never convert. This is a big problem for content marketers because your content is what keeps your web site alive. If no one visits your site for months on end, how do you expect it to continue to bring in sales? And that's just content marketing. There are all kinds of marketing tactics you can use to get traffic to your site, such as PPC ads, banner ads, and videos. The point is that without people visiting your site, your product isn't bringing in any sales. Your content is what keeps people coming back.
The Most Effective Ways to Market Your Online Product
The third lesson is that the most effective ways to market your online product is through paid traffic. Many content marketers market their products by posting paid ads on popular web sites. Paid ads are effective at getting traffic because they're relevant to their target market. They show people what their prospects are interested in and will get them to click through them. Just be careful not to overdo it though. Too many paid ads can come off as spammy and bring down your credibility. Instead, aim for a moderate number of paid ads and make sure they're placed in places where your prospects can easily see them.
The Most Effective Way to Get Paid Traffic
The fourth lesson is that the most effective way to get paid traffic is through pay-per-click ads. PPC ads are the most effective way to get paid traffic because they're relevant to your prospects' needs. PPC ads are also easy to understand and use because they're based on keywords that your prospects have used in the past. Just be careful not to overdo it though, as there's no set limit on how many PPC ads you can have on your site. Aim for a moderate number of PPC ads and make sure they're placed in places where your prospects can easily see them.
The Most Effective Way To Get Free Traffic
The fifth lesson is that the most effective way to get free traffic is through guest posts. If you're published by a popular web site, such as Time Magazine, then you can get hundreds of visitors to your site for free. Guest posts are a very popular way for content marketers to get traffic because they're relatively cheap and easy to do. Just be careful not to overdo it though because guest posts can come off as spammy and lose credibility. Instead, aim for a moderate number of guest posts and make sure they're placed in places where your prospects can easily see them.
The Most Effective Way To Get Paid Guest Posts
The sixth lesson is that the most effective way to get paid guest posts is through social media. Social media is increasingly popular for businesses to submit content to. Just be careful not to overdo it though because social media can come off as spammy and lose credibility. Instead, aim for a moderate number of social media posts and make sure they're placed in places where your prospects can easily see them.
The Most Effective Way To Get Paid Social Media Shares
The seventh lesson is that the most effective way to get paid social media shares is through paid traffic. Paid traffic is most effective at getting shares because it's relevant to their target market. There are all kinds of social media strategies you can use to make sure people click through to your site and share it with their friends. Just be careful not to overdo it though as there's no set limit on how many paid ads you can have on your site. Aim for a moderate number of paid ads and make sure they're placed in places where
