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Content Marketing – When You Can’t Be Ignored

Summary: Content marketing for parents can be a powerful way to communicate with a targeted audience and benefit your business in different situations.

Have you ever gone to an event or read an article and suddenly realized that you have an even bigger affinity for that topic than you had expected? If so, you're not alone. Content marketing is traditionally seen as a marketing niche reserved for those with a desire to market to an increasingly targeted audience. But is it really as cut-of-the-different as people make it out to be? In this blog post, we'll answer some of the most common questions about content marketing for parents, give some tips for avoiding common mistakes, and explain how content marketing can benefit you in different situations

In the Beginning: Why Are You Even Trying to Market to Parents

The most common question asked by people who want to market to parents is this: “Why am I even trying to market to parents?” And the answer is fairly simple: We're not. There are tons of things you can market to kids—sports, movies, music, toys, and so on—but if you're looking to market to parents, there's only one thing that you need to be doing: communicating with them. By putting their interests first, you're much more likely to get their attention and keep them interested in your product or service. Your goal is to communicate with them so that they feel like they have a stake in your success and that they're actually part of the solutionrather than just another cog in the machine.

The Basics of Content Marketing for Parents

There are four things you need to know about content marketing for parents: What to write, why write it, who to write it for, and how to write it so that it looks like it's actually intended for their audience (without being too overtly promotional). Here are some general tips for writing content for parents:

1. Focus on Your Message—Don't Get Political or Cookie-Cuttersque

When writing content for parents, it's important to focus on your message—don't get overly political or cookie-cuttersque. Your message should be authentic and relatable to your audience, so don't make your content too banal or simplistic. If you're writing something technical or technical jargon will helperfully express your point, but avoid it if possible.

2. Write in the Present tense—Don't Write as if You're Directing a Film in the Present tense

When writing content for parents, it's important to avoid writing as if you're directing a film in the present tense. This is because it's hard for parents to understand what's going on if you're writing as if you're speaking from the present tense. In addition, it's important to avoid writing as if you're directing a film because it's hard to maintain suspense if things are written in that style. Instead, try writing as if you're speaking from the present tense but using a different vocabulary and syntax.

3. Avoid Wordiness—Be Careful Not to Overdo the Wordiness

When writing content for parents, it's important to avoid overdoing the wordiness. This is because wordiness is often frowned upon by parents and lead to reduced engagement with your message. For example, avoid using words like “all,” “no,” and “both” when describing your product or service. Instead, use words like “something or “some people have found something beneficial about your product or service. Avoid using words like “somehow” or “however” when describing your product or service because these words can sound undirect and therefore result in reduced engagement with your message.

4. Don't Forget to Use Cricut Coloring or Markers—They Can Be a Great Tool for Expressing Emotions

If you're writing content for parents, it's important not to forget to use cricut or markers—they can be a great tool for expressing emotions. For example, if you're writing something happy or sad, use cricut or markers to express that emotion. Or if you're writing something like “this looked like fun

Common Mistakes in Marketing to Parents

Here are some of the most common mistakes people make when marketing to parents:

1. Not including their name in the header—When users first view your page, they'll typically see only the header with their name above it. By including their name in the header, you'll increase your search engine rankings and decrease bounce rate. It's important to include your name in the header only—don't include it if you want users to be able to hyperlink to it later or use it to track them down on social media.

2. Leaving out important information—By including important information like the URL, contact information, and a call-to-action message, you'll increase trust with your audience and decrease bounce rate. For example, if your site is about parenting, it would be a good idea to include contact information for both parents and parents-to-parents like moms and dads who have children of their own. If you're writing content