Summary: The content marketing century is here because of the digital era and the fact that we've learned that content is king. The rules of the content marketing game are simple: think about what kind of content you want to produce, organize that content into chapters and topics that make sense to your audience,
Do you want to be remembered as a content marketing thought leader? If so, you're going to need to follow some new rules that have emerged in the last few years. In this blog post, we'll examine why the content marketing century is here, the recent wave of content marketing, the rules of the content marketing game, and what to do with all that content now that you've learned the rules for it.
Why the Content Marketing Century Is Here
There are two reasons why the content marketing century is here. One is that the digital era has given us new power to access and share information. The other is that we've learned that content is king when it comes to growing all kinds of businesses. Both of these factors have made content marketing the number one trend in marketing in recent years.
The Recent Wave of Content Marketing
The recent wave of content marketing has been called “The Content Revolution” by one expert. The revolution is still in its early stages, but there are already signs that it's getting strong. In the last few years, we've seen a sudden explosion in the number of content-sharing sites like Medium, which focuses on publishing peer-reviewed content. These sites offer authorship, publishing, and criticism all wrapped up in one place. Plus, they let readers make their own decisions about whether or not to read an author's work.
The Rules of the Content Marketing Game
The rules of the content marketing game are simple. First, think about what kind of content you want to produce. Second, organize that content into chapters and topics that make sense to your audience. And finally, post it all on as many sites as possible so that your readers can find it there too!
What to Do With Your Content Marketing
So what do we do with all that content now that you know how to produce it? The best answer is to share it with the world. As content marketing thought leader and Thrive Market co-founder Abby Jefferies likes to say, “Content is currency.” And like money, content is always in demand. So whenever you can, share your content online. And don't be afraid to experiment! Take your content marketing tactics and try them out on different audiences to see what works best for you.
There you have it! The new rules of content marketing. By following this blog post, you'll learn everything you need to know about content marketing in today's market. And we hope you find that new found content marketing freedom exciting. Remember: content is money! Suck it up and take it to the bank!