Summary: Content marketing is the only component that can continue to grow over time. Byputting out fresh, actionable content, experimenting with different formats, and growing your audiences, you can make sure that your content is always fresh and useful.
As a marketer, you know that content is the only component that can continue to grow over time. Whether you're selling a product or promoting a service, content is the key to building an audience that sticks with you. But how do you know when it's time to put your content out there? Here are four ways to keep your work fresh and actionable.
Why Put Your Content Out There
The most important reason to put your content out there is to keep it fresh. If you publish new content every day, your audience may become tired of it and move on to the next thing. The same goes for your message—if your content is too similar, your message may lose its impact. And remember, content is actionable—if your content doesn't do what you want it to do, you can always go ahead and do it again next week. And finally, your content should be free—the more value you provide for your audience, the more they'll keep coming back for more. And that's how content marketing is supposed to work, right?
Keep It Fresh
Once you've published your content, it's important to keep it fresh. There's no point in putting out new content every week if your audience is sophisticated enough to move on to the next thing much more quickly than you could have imagined. To keep your content fresh, experiment with different formats and copy to see what sells. Maybe you should split your content into smaller pieces so that it's easier to digest? Or maybe you should put your most exotic subject matter on the front page so that people who are looking for something tame will have something new to consider? You can also try publishing different times of day or week so that your content is easier to digest before or after a specific time of day or week. As long as you keep your content fresh, people will keep coming back for more.
Keep It Actionable
Once your audience has taken notice of your content, they're going to want to do something with it. Whether that's reading it or doing some sort of action to take advantage of it, people will always be looking for ways to get more out of their content than just reading it. So how do you make sure that people actually take action? One way is by try adding some sort of personalization or personalization options to your pages. Not only will this make it easier for people to find what they're looking for, but it will also give them the option to personalize their experience even more than they could with just the text on the page. And if you want to really push people over the edge, try offering some sort of private content or something that only people who are interested in that topic will see. People will be much more willing to take action if they know that they can't miss out on whatever it is that they're getting for their trouble.
Grow Your Audiences
By putting out good content that people want to read, you can grow your audiences by making them more interested in what you have to say. One way to do this is by offering some sort of incentive for people who take action on your content. Maybe you have an exclusive offer or a limited time period where people who take action on your content get something extra special. Or maybe you have a deal where people who take action on your content get something even more special. Whatever the incentive is, it'll encourage people to take action on your content and grow your audience.
Content marketing is a great way to grow your audiences and build your brand. By putting out great content that people want to read, offering incentives for people to take action, and by growing your audiences by offering something extra special for people who take action, you can make sure that your content continues to grow and build your audience over time. And with four ways to keep your work fresh and actionable, there are four ways that you can keep your content fresh and actionable no matter how many times you publish it.