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Content Marketing – The Business of Feeling Good

Summary: Content marketing is an important part of the business equation, and while it's important to be aware of the science behind the effectiveness of your content, it's also important to pay attention to the feeling good aspect of content marketing. By making your content feel good, you can put your customers in

Whether you're a businessperson involved with a startup or a businessperson wishing to expand operations, content marketing is an important part of the business equation. And while it's important to be aware of the science behind the effectiveness of your content, it's also important to pay attention to the feeling good aspect of content marketing. By making your content feel good, you can put your customers in a better mood, and thereby generate greater interest and clicks on your content. In this blog series, we'll explore the science behind content marketing and how you can measure the effectiveness of your content, as well as the importance of phrasing and social media in content marketing.

Measuring the Effectiveness of Your Content

The first step in measuring the effectiveness of your content is to pay attention to the feeling good aspect of content marketing. To do this, make sure that your content is written in a way that is upbeat and motivational. For example, if you're writing about a business opportunity that will help business owners get more energy and more clarity during their working day, then you'd want your content to be written in a way that is positive and upbeat. You can also measure the effectiveness of your content by looking at the number of times that your content is shared on social media. If your content consistently gets shared a lot on social media, then that's a good sign that people are finding it valuable and interesting.

Phrasing is Key

One other thing to keep in mind when measuring the effectiveness of your content is phrasing. Just as with writing content that is upbeat and motivational, you also need to be careful that your content doesn't sent the wrong message. For example, if your content is written in a way that is negative and dismissive, then that could send the wrong message. Instead, make sure that your content is written in a way that is positive and upbeat so that people will come away with a feeling that it was valuable and interesting.

Testing Your Content

Now that you understand the importance of measuring the effectiveness of your content, it's time to actually test your content! The easiest way to test your content is by sharing it on social media and posting a comment on it. This will give you several periods of time where you can do both scoring and commenting on your content. You can then look at the average number of times that people are linking to your content (via social media shares) during those periods. You should also look at the percentage of people who are linking to your content directly (via social media shares) versus referring people to your content (via search). This will give you a good indication of how many people are linking to your content and how effectively they're doing so.

Leveraging the Power of Social Media

Social media is always changing and becoming more powerful all the time. As social media continues to become more powerful, so too will be the ways in which you can use it to effectively test your content. For example, you could share your content on Twitter and then create a Facebook account just for sharing your content on Facebook. As you share your content on Twitter and create a Facebook account for sharing on Facebook, you'll be able to look at the average number of times people are linking to your content via Twitter and Facebook shares during those periods. You could also look at the percent of people who are linking to your content directly via Twitter and Facebook shares during those periods. Or you could create a website just for sharing your content on social media – perhaps using BuzzSumo or Buzzstoday to look at the average number of times people are linking to your content and creating a website just for that purpose.

So now you know how to measure the effectiveness of your content, test your content and leverage the power of social media to test your content effectively. Thanks for reading!

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