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Summary: To make content marketing work for you, you need to choose the right content, place it in a position that makes it easy for readers to find, add value to your content, and share your content.
Content marketing is a powerful business tool that can help you reach your audience across a variety of channels. But what do you do with all that content once you've created it? You turn it into content and publish it on your blog! In this blog post, we'll be discussing the basics of content marketing, picking the right content, positioning your content, and sharing your content. By the time we're finished you'll have an understanding of what content marketing is, how to choose the right content, and how to share your content effectively.
Choosing the Right Content
The first step in making content marketing work for you is choosing the right content. There are a couple different ways that you can do this, but we recommend choosing content that interests you and that is relevant to your audience. For example, if you're writing about health and fitness, you might choose to write about how to lose weight or how to exercise safely. Once you've chosen the right content, place it in a position that makes it easy for your readers to find it. You can do this by placing the content in a popular section of your blog or by creating a tag that automatically includes the relevant content. For more information on how to choose content, how to place it, and how to tag it, check out our article on choosing the right content.
Positioning Your Content
Once you've chosen the right content and positioned it, it's time to start writing! When you're choosing content, it's important to remember that readers don't filter out irrelevant information or worry about whether or not they want to read something with no substance. By choosing content that is distinct from everything else on your blog, you can make sure that readers just want to read your content instead of trying to figure out what it is and whether or not they want to read it.
Adding Value to Your Content
Once readers know what they're getting from your content, they'll start sharing it with others. To do this, you need to add value to your content. This can be done by discussing a specific topic or by providing information that is specifically relevant to the topic at hand. For example, if you're writing about health and fitness, you might include tips on how to lose weight or how to be safer while exercising. By adding value to your content, readers will be more inclined to share it with other people.
Sharing Your Content
Now that readers know what they're getting from your blog and adding value to their content, they'll want to share it with others. To do this, you need to use social media outlets like Facebook and Twitter. By posting your blog content on these social media outlets, you'll be directing readers to other places on your blog where they can read more about the topic of their choosing.
By following these steps, you can make content marketing work for you! By choosing content that is distinct from everything else on your blog, positioning it so that readers can find it easily, adding value to your content, and sharing your content, you'll be able to direct readers to specific places on your blog where they can read more about a specific topic. By following these steps, you can make content marketing work for you!
