Table of Contents
Summary: To be successful with content marketing, you need to choose goals that are relevant to your industry and set the context, create a marketing program, and keep it up.
This blog post is a lighthearted take on the topic of content marketing strategies that work. It's a short read, but it applies to a number of different industries and can be applied to a variety of situations. Hopefully, it'll help you find some new strategies that work.
Choosing the Right Goals
The first step in content marketing is choosing the right goals. Goals should be broad enough to include what the audience wants and needs, but narrow enough to be relevant to the specific industry. For example, if you're writing about how to improve your public speaking skills, you wouldn't want your goal to be to become a better public speaker—you'd want to be able to speak well in any situation. If you're writing about how to use social media to improve your business, you wouldn't want your goal to be to become a better social media user.
Setting the Right Context
Once you have your goals in place, it's time to set the context. This is the foundation on which your content will be built. The context can be broad, like “how to” or “why to” it, or it can be very specific like “how to market a home.”
Creating a Marketing Program
Once you have the context set, it's time to create your marketing program. A marketing program is what you will use to direct your content marketing efforts. The program can contain things like keywords that you want to include in your content, times when your content will be made available to your audience, and the type of images you want to use. Anything that you want to include in your marketing program will help create a more effective program.
Keeping It Up
Once you have your marketing program created, it's time to keep it up. This means keeping your marketing program updated so that you're always adding new things to it. This also means paying attention to existing campaigns and incorporating new things they've added into your marketing program. This will help keep your programs effective over time.
Now that you know how to choose goals and set the context, create your marketing program, and keep it up, you're ready to start winning content marketing contests!
