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Summary: The four fundamental principles of content marketing are enriching customer experiences, providing relevant content, targeting desired audiences, and being trustworthy. These principles are still very low-cost, even if you have an existing blog audience.
If you're like most people, you probably believe some of the content marketing myths out there. In this blog post, we'll debunk some of the most common ones. But before we get started, let's start with one of the most dramatic claims of content marketing: that you can't afford it.
Myth #1: You Can't Financially afford it
One of the most dramatic claims of content marketing is that you can't afford it. In fact, it's often said that content marketing is too expensive. But is it? No, it's not. In fact, if you think about it, you know that content marketing is extremely low-cost.
Myth #2: Online advertising is dead
This is a common myth about content marketing. In fact, there are still hundreds of companies that use online advertising to sell their products or services. But is content marketing dead? No. In fact, there are still thousands of companies that rely on content marketing for their products and services.
Myth #3: Your existing blog audience will skip you
This is a very common myth about content marketing. In fact, many people believe that their existing blog audience won't come back if they start working on content marketing. But this is far from true. If you start out working on content marketing, your existing blog audience will come back in droves.
Myth #4: Your existing blog audience won't come back
This is a very common myth about content marketing. In fact, it's very rare that your existing blog audience won't come back once they've tried content marketing for a few weeks or months. But this isn't true. Your existing blog audience doesn't have to come back if they don't want to.
So there you have it. The most common content marketing myths and how they're wrong. But don't worry, as long as you stick to the four fundamental principles of content marketing (enrich customer experiences, provide relevant content, target desired audiences, and be trustworthy), you'll continue to grow your business.
