Table of Contents
Summary: Content marketing is a way to create and distribute valuable, automatically discoverable content that can help you target the right people and achieve your goals.
If you've ever been in a meeting where a professor is telling you that content marketing is the new content strategy, you know how difficult it can be to keep it straight. Content marketing is a lot different than just buzzwords for marketers to remember. But keep reading, because we're about to show you how content marketing works and why it matters.
Why Content Marketing Matters
Content marketing is important because it works to target the right people with relevant, valuable and automatically discoverable content. It's like having a personal assistant who automatically points people in the direction of the right content and away from the wrong stuff.
The Different Ways to Fund a Content Marketing Campaign
There are two main ways that content marketing campaigns can be funded: through donations or through advertising. Both of these methods work well, but they have their own different kinds of benefits and drawbacks. Download our free guide to learn about the best method for funding a content marketing campaign.
Setting Up a Content Marketing Campaign
Once you've decided on how to fund your campaign, it's time to get started. First, decide whether or not you want to be a donor or an advertiser. Then, find a way to communicate the benefits of your campaign to your audience. Once you've done that, it's time to start collecting pledges.
Securing High-Quality Content
Once you have enough pledges, it's time to start collecting content. It's important to remember that content is valuable enough that it should only be released to an audience that will benefit directly from it. So make sure to qualify people who are likely to read your content before releasing it to an audience that doesn't really have any prior connection to you.
Page Views and Exposure: The Bottom Line
Finally, remember that content marketing campaigns are only as successful as the audience they're reaching. So if you want to see your content get read and enjoyed by your audience, make sure to qualify people who are likely to read it and don't release it until they're interested.
Content marketing is important because it works to target the right people with relevant, valuable and automatically discoverable content. It's like having a personal assistant who automatically points people in the direction of the right content and away from the wrong stuff. So if you want to see your content get read and enjoyed by your audience, make sure to qualify people who are likely to read it and release it until they're interested.
