Table of Contents
Summary: Content marketing is all about getting your content out there so that people can find it, read it, and (perhaps most importantly) share it. With blogger, there's always the chance that a post will expire or that nobody will search for it. But with content marketing, you can control
Content marketing is all about getting your content out there so that people can find it. It can be as simple as a blog post or as complex as a video. If you're a blogger or content owner, you know how hard it can be to keep track of all the content you have out there. With blogger, there's always the chance that a post will expire or that nobody will search for it. With content marketing, you can control what content is available to people, when it's available, and even how much it costs. Here's why content marketing is about to take a huge step up.
Why Just Plain Old Blogs Will Not Do
The old way of doing things is not going to work anymore. Blogs were designed to be personal sites where people could post whatever they wanted. But with the explosion of the Internet, blogs have broken away from their original purpose. Blogs are no longer just about posting content; they're also about commenting on other people's posts, linking to other content, and providing social media widgets. Blogs are no longer just about publishing content; they're now about marketing themselves and building their brands.
The Internet Is Here To Stay
The Internet has changed everything. Whether you're talking about content marketing or just life in general, the way things are done is changing. If you want to stay relevant today, you need to follow the crowd. Don't try to be the latest thing; just be what you always were. And don't forget that the Internet is here to stay.
How To Market Your Content
So now that you know why content marketing is about to take a huge step up, how do you do it? Start by searching for content that you want to market. Then create it. Don't worry about whether it's marketable; just create it. Once you've got it created, post it on your site or on some other blog. And follow up with a blog post or an email blast letting people know that they now have access to the content they already want.
Content marketing is all about getting your content out there so that people can find it. Blogs were designed to be personal sites where people could post whatever they wanted, but with the Internet they are no longer just about posting content but also about marketing themselves and building their brands. How do you do it? Start by searching for content that you want to market. Then create it. Don't worry about whether it's marketable; just create it. Follow up with a blog post or email blast letting people know that they now have access to the content they already want.
