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Summary: Content marketing is about building relationships with customers and delivering content that is exactly what they want.
Content marketing is not just about selling products. It's about building relationships with customers. Relationships are the lifeblood of any business, and content marketing is all about building them. In this blog post, we'll define the term” content marketing” and give you some tips for building relationships with your customers.
Define Your Market
The first thing you need to do is define your market. What is your target market? How many people are you trying to reach” with your marketing? If you're trying to market to writers, for example, what types of books do you write? If you're trying to market to web designers, what types of websites do you design? Once you know your market and what products you're trying to sell, you can try to figure out what type of content you should write.
Choose Your Products
Once you know your market and what products you're trying to sell, it's time to choose what kind of content you'll write for each market. This is where relationships come into play. If you choose content that is too general, you'll be putting out something that is weightless and pointless. On the other hand, if you choose content that is too specific, you'll be like a pedicurist who only writes about pedicures—good content, but not exactly what your target market needs.
Build Relationships With Your Customers
Once you have your products chosen and your market defined, it's time to start building relationships with your customers. This is where content marketing really shines. By delivering exactly what your customers want, you can create loyal customers who will repeat your content and spread the word about you. Remember that if you're trying to reach writers, for example, you don't want to write about everything that's writable because that would be weightless and pointless.
Target Specific Market Channels
If you're targeting a specific market, such as a wedding photographer, you may need to do some channel research. For example, if you're targeting wedding photographers' blogs, you may need to find out what types of wedding photos they like and don't like. If you're targeting web designers, you may need to find out what types of websites they like and don't like.
Content marketing is not just about selling products. It's about building relationships with customers. By delivering exactly what your customers want, you can create loyal customers who will repeat your content and spread the word about you. By choosing your products and building relationships with your customers, you can target specific market channels and reach specific audiences. With these tips, you're sure to hit the ground running as a content marketer!
