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Summary: Content marketing is the art of writing that generates traffic and leads to sales.
If you're like me, you started out as a content writer hoping to make a living as a content marketer. But as you may have learned, content marketing isn't all about making a lot of money. It can also be a viable career in itself if you know what you're doing.
What is Content Marketing
Before we get into the benefits of content marketing, let's first talk about what content marketing actually is. It's the art of writing that generates traffic and leads to sales.
The Benefits of Content Marketing
There are three main benefits to content marketing: traffic, leads, and sales. Traffic is the most common reason people use content marketing. People want to know what's new, what's effective, and what's good. Leads are the people who need to know about something. Sales is the money made from making sales.
The Basics of Content Marketing
So now that you know what content marketing is and what it does, let's go over the basics of content marketing. First, find a topic people are interested in. Then write about that topic in a way that will appeal to that audience. Be creative! Second, use storytelling to make your message more emotional. Third, use visuals to make your message more vivid. Fourth, use satire to make your message more explicit. And fifth, be honest about your results and be ready to show them to anyone who asks.
Common Mistakes when Writing for Content Marketing
Here are some of the most common mistakes people make when they write for content marketing. First, they don't realize that people don't want to read or watch the same thing multiple times. So if your content is compelling, people will want to watch it again. Second, people don't realize that people don't always understand what they're reading. So if your content is complex, people will have trouble understanding it. And third, people don't realize that people won't necessarily react positively to content in the same way everyone else does. So if your content doesn't seem to have much of an audience, don't be afraid to change it up and try something new.
So there you have it! Content marketing for personal and professional growth. It's not all about making money and it certainly doesn't have to be if you know what you're doing. So next time you think about starting out as a content marketer like me, don't be afraid to push yourself!
