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Content Marketing – Getting Your House In Order

Summary: Content marketing is a process of creating and marketing valuable, useful content that can be found online. In order to be successful, you'll need to prepare your site, market your content, and manage it.

In this blog post, we'll take a look at content marketing, including preparation, marketing, and managing your content. We'll also touch on the key factors that go into getting your site looking and feeling like a magazine. By the end of the post, you'll have a better understanding of how to successfully market your content and a better understanding of the factors that go into content marketing success.

Prepare Your Site for Visitors

The first step in content marketing is to prepare your site for visitors. This can be as simple as adding a few pages or it can be a more involved process. If you're just starting out, you might want to start with a simple website with a few small features like a landing page or blog. As you gain experience, you might want to start adding more features like a newsletter sign-up page or search engine optimization (SEO) techniques like using meta tags. As you become more adept at content marketing, you'll also be able to add more complex features like RSS feeds or social network integration.

How to Market Your Site

Once you're happy with your content, it's time to market it! This might be as simple as adding a few links to your site or it could be as involved as purchasing targeted advertising space on a website. As you gain experience and gain more readers, you'll be able to add more complex methods like paid search or social media campaigns.

Managing Your Content

Once you've marketed your content effectively, it's time to manage it yourself. This might mean making changes to improve readability or managing submissions for various channels like email newsletters or social media channels. As you gain experience, you'll also be able to manage submissions more effectively or add more complex methods like SEO.

Reaching Your Target Market

Now that you've mastered content marketing, it's time to reach your target market! This might mean exceeding your niche's audience or targeting a specific audience. As you gain experience, you'll be able to reach more complex audiences like critical mass or reach a saturation point.

In conclusion, content marketing is an important step in building a valuable online presence. By taking time to prepare, market your site, and manage your content, you'll be able to reach your target market with ease. Addressing any iffy factors such as poor page design or poor content management will ensure that you build a solid foundation for future content marketing campaigns. With a little help from the experts at Content Marketing For Dummies and a *lot* of patience, you can master this critical step in building a successful online presence.