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Summary: Content marketing can be frustrating, but don't give up on your career yet! Here are four tips for breaking through the clutter and turning your content marketing career around.
As a content marketer, you know the feeling. You're working hard on a great content piece and all of a sudden, it just doesn't seem to be getting the attention it deserves. You might be overwhelmed by the volume of great content out there, or maybe you're just not getting the results you want. No matter what the reason, a breakthrough can be frustrating. But it's not over! Here are four tips for breaking through the clutter and turning your content marketing career around.
What Is a Breakthrough
A breakthrough is when your content gets noticed and approved for publication. It's when your content has a moment where it conveys an important message and gets read by an audience. A breakthrough can happen overnight or it can take weeks or months. But it's very important to grasp the difference.
The Different Ways Breakthroughs Occur
A breakthrough can happen in many different ways. Sometimes it takes an extraordinarily lucky editorial decision or a series of events that all align. Other times, breakthroughs occur when your content has an element of urgency in it. For example, when it comes to health care, there's an urgency to spread the word that there's a critical shortage of providers right now. Or, perhaps the best way to break through the clutter is to emphasize the value of your content.
The Impact of a Breakthrough
A breakthrough can have a huge impact on your career. It can lift your status in your industry, help you reach a more diverse audience, or change the way people perceive your content. A breakthrough can happen in many different ways—so take comfort in the fact that it's never over!—but make sure to learn the difference between a breakthrough and a moment where your content gets read.
Beyond the Basics
A lot of content marketers focus on how to get traffic to their content pages, but that's only part of the equation. The real challenge is getting readers to actually read your content. Breakthroughs are great, but they won't matter if nobody reads your content.
A breakthrough is a great thing—but it's important to understand what it means before taking yourself too seriously. A breakthrough doesn't have to mean that your content is suddenly going to get read by everyone. It can just mean that your content gets noticed and approved for publication. Breakthroughs can happen overnight or they can take weeks or months—but it's important to understand the difference between the two.
