Summary: To create great content, start by determining your goals, writing down the emails you'll be sending, and creating great content. Act on your content by sharing it on social media and emailing it out to your customers, and build a community around your content to sell more.
If you're like most people, you probably don't have a clear understanding of how to create great content. In this blog post, we're going to break down the process of content marketing—from setting up your campaign to acting on your content and building a community around your content.
Setting Up Your Content Marketing Campaign
Start by determining your targets. For example, if you're shooting for 150 subscribers on your email newsletter, you might want to send out three different emails—one for sales, one for leads, and one for subscribers. Once you've determined your goals, write down the emails you'll be sending out and stick to your plan.
Creating Great Content
Once you have your emails set up, it's time to start writing great content! Be sure to talk about what your subscribers want before you begin, and make sure to keep the content educational and entertaining. If you're sending out multiple emails, be sure to differentiate each message so that customers don't get confused.
Acting On Your Content
Once you've written great content, it's time to act on it! Your subscribers are most likely going to come back for more, so act on your content by sharing it on social media and by emailing it out to your customers. Be sure to act on your content immediately, though—clicking on a link or opening an attachment could hurt your prospects and drive them away.
Building a Community Around Your Content
Once your community has formed around your content, it's time to start selling stuff. Be sure to announce sales on social media and email your customers about new deals. And of course, don't forget about building your email list! Sending out free content is a great way to gather fans and build a community around your brand.
In conclusion, content marketing is a great way to drive traffic to your site, followers to your social media accounts, and customers to your email list. By following these simple steps, you'll be able to get started today!