Summary: Content marketing is a powerful marketing tool that can be done without spending money on technology.
If you're like most people, you probably think of marketing as something that's for the very wealthy. But if you're not spending money on technology, you could be missing out on one of the most valuable marketing tools out there—content. Content is what makes a website or PPC campaign persuasive, and it can do a lot for a campaign's bottom line. In this blog post, we'll discuss the importance of content marketing and how to make it happen without spending money on technology.
Conduct a Testimonial
One of the best things you can do for your campaign is conduct a testimonial session. A testimonial is a great way to get potential customers interested in your product or service. It's a great way to show that you're committed to your customers and that you're customer-obsessed. If you don't have testimonials set up yet, don't worry about it. Just use this as an opportunity to know what you're doing and build on that.
Do Some Research
Once you have testimonials set up, it's time to start conducting research. This might sound like a lot of work, but it's really not. Research is really simple: go online and search for relevant keywords. For example, if you're running a content marketing campaign for a Web design product, you might search for “best Web design software” or “best way to design web pages.” Once you've done that, write a wall post about your research. This post can be anything from an summary to a full report. The point is to make sure you're putting your findings in writing so that you can refer back to them later on.
Set Up A Tour
Once you have your research in writing, it's time to set up a tour for interested parties. A tour is a great way to show potential customers what you've got and what you're all about. When setting up your tour, be sure to include testimonials or other content marketing activities. This will help everyone involved feel like they're part of a bigger campaign.
Attend Your Next Marketing Meeting
Once your tour is complete, it's time to start planning your next marketing activity. You might want to hold another tour or do another testimonial session. Whatever you decide, make sure that everyone involved involved feels like part of a bigger campaign again. That's one of the best ways to make sure that your content marketing campaign sticks around for a long time.
There you have it—all the information you need to make content marketing happen without spending money on technology. By following these simple steps, you can make content marketing happen without spending money on technology. So what are you waiting for? Get going today!