Summary: If you're spending too much time on content marketing, you may be able to save time by checking your answers to the questions above and starting a campaign with your readers.
Do you spend too much time on your content marketing? Too often, we get caught up in the minutiae of content marketing. From writing to posting to managing social media accounts, there are a lot of things to keep track of. If you're like most of us, you may find yourself thinking, “I'm too busy to do any more.” But is that really the case?
In her new book, Making Content Marketing Work for You (McGraw-Hill), Julie Martin argues that not spending time on content is the key to creating a better content marketing strategy. Martin points out that there are two types of content in marketing—targeted and non-targeted—and that these two types need different attention. Targeted content is written for a specific audience, whereas non-targeted content is written for an general audience.
Questions to Ask Yourself Before You Start Campaign
Before you start a campaign, you need to check your answers to the questions above. Are you spending too much time on content marketing? If not, what projects do you have going on right now? Are there things you can do to [em]manage time?
The Different Steps to Marketing a Blog Post
Once you have answers to the questions above, it's time to start your campaign. One way to kick off your campaign is to ask your readers for their help. For example, you could ask your followers on Twitter to review your website or to contribute a blog post on content marketing. Once you have readers' help, it's time to start creating content.
The Different Steps to Marketing a Website
Another way to kick off your campaign is to create a landing page for your website. A landing page is a webpage that contains an important call-to-action that visitors should take. For example, you could ask visitors to register for your newsletter or download a free ebook. Once you have a landing page, it's time to start uploading content to your website.
The Different Steps to Marketing a Call-To-Action
The final way to kick off your campaign is to create a call-to-action link on your website. This is a link that users can click to take someone way-off your website. For example, you could ask users to click on a [em]call-to-action link that says “download a free eBook” or “sign up for our newsletter.” Once users take them away from your website, it's time to let them know how amazing you are and what they can expect next time they visit you.
A well-timed campaign can have huge impacts on your business. By following these tips, you can create targeted content that is easier to read and follow, increase engagement with readers, and create a call-to-action that leads users away from your website. So get started now by asking your readers for their help and creating a landing page, website, or call-to-action link.