Summary: To create a content marketing strategy that works, you need to set goals, use the right tools, and be consistent. With a detailed strategy, you can grow your business quickly and effectively.
What do you do when your business is growing, but your content isn't? Do you need a complete strategy for content marketing? Of course you do! But if you're like most companies, you can often get overwhelmed by the sheer volume of information out there. With 15 minutes of your time, you can have your strategy for content marketing put together in no time.
Setting Your Goals
When it comes to content marketing, your goals can be quite personal. Maybe you want to grow your business or maybe you want to be more persuasive. Whatever your goals are, it's a good idea to set some goals for yourself. It might be to write more blog posts, or to update your website once a month, or to get more visitors to your page. Once you've set your goals, talk to your team about what they think should be included in each goal.
The Right Tools
The tools you need to do content marketing are all out there. Whether you're looking for a blog to write for or an article to share, there are a lot of options out there. What you need, though, is a strategy for content marketing that will get your blog posts read and your content shared.
A Detailed Marketing Strategy
Now that you've got everything set, it's time to start marketing! First, make sure you're posting content that people want to see. This means that you need to consider your audience. Who is your target audience? If you're targeting people who are involved in their community, then you might want to post articles about how to improve your city. If you're advertising an elevator repair service, then you might want to include a link to your website in your post so people can book an emergency repair.
Tips for Success
Now that you know what to do, what to do it with, and what to do it fast, let's talk about some tips for success! First, make sure you're posting content that people want to see. This means that you need to consider your audience as well as your goals. Second, be consistent. Don't post the same thing three days in a row or people might start to overlook you.
If you're looking for a complete content marketing strategy in 15 minutes, look no further than Susser's Complete Content Marketing Strategy Guide! With 15 minutes of your time, you'll be able to put together a strategy that works for you.