Summary: To stand out from the competition with content marketing, make sure to use keywords, keep your content short and simple, and make sure that people are liking what they are reading.
No one likes to feel like they are being preached to, but that is what happens when they try to figure out what to make of a new set of blog posts that they don't know what to think of. Fortunately, there are a few things you can do to keep yourself out of the doghouse and keep people reading. Here are five ways to stand out from the competition with content marketing.
Your In-Text Keywords Are All Over The Place
One of the biggest problems with content marketing is that people can't seem to find their in-text keywords. You need to know what words people are searching for so that you can make sure that your content is all over those targets. A good way to do this is to use keyword rankings in search engines like Google and Yahoo. If people are searching for your content, then you know that there is a decent chance that they are looking for something that specifically related to your topic. If people are searching for something that doesn't pertain to your content, then they are probably looking for something else.
You Don't Have Any In-Text Links
Another problem with content marketing is that people aren't finding any in-text links. People are looking for things to read and it can be hard to stand out if you have no links to your content. A good way to get your content in front of people is to use social media links in posts. These can be found in the navigation section and can be shared across social media platforms like Facebook and Twitter. The point is that people are looking for things to read and you need links to those things.
Your Content Is Too Short
Another problem with content marketing is that people aren't finding any content that is too long. People want to read long content but that is easier said than done. If you want people to read your content, then you need to make sure that it is easy to read and that it has some value to it. A good way to start reading is to run a test on a few different lengths and see which works best for people.
Your Content Is Too Complex
The last problem with content marketing is that people aren't finding too much complexity. Complexity is good because it makes it harder for people to find what they don’t want but it also means that it is harder for people to understand what you are saying. If people can't understand what you are saying, then they are less likely to believe you and act on what you are saying.
There are a few things that you can do to keep yourself out of the doghouse and keep people reading. One of the best ways to do this is to use keywords. Make sure that your content is all over the places people are looking and that people are finding links to that content. Finally, make sure that people are liking what they are reading and they will be more likely to act on it. With these five tips, you will be making sure that people take notice of what you have to say and increasing your chances at making them stick around for more.