Summary: To turn content marketing into a competitive advantage, start by mastering the basics of writing and publishing, using the right tools for the job, and creating your own style.
Content marketing is a powerful way to drive traffic to your website, increase sales, and win new customers. But it can be difficult to start, and even tougher to manage. In this blog post, we'll share some tips on how to make content marketing a solo pursuit that's comfortable to start and easy to manage.
Master The Basics Of Content Marketing
The best way to start learning about content marketing is to start with the basics—like mastering the art of writing and publishing. If you want to take your content marketing skills to the next level, you'll need to learn more about writing and publishing in specific fields. In our experience, these are the most popular fields for aspiring content marketers to focus on.
Use The Right Tools For The Job
There are a few tools that content marketers should have in their arsenal before they can begin creating content. The best way to start is by getting a grasp on some of the most popular platforms for sharing content—Twitter, Facebook, and LinkedIn. Once you've mastered these tools, you'll be ready to start creating content of your own.
Convict Your Competition
One of the best ways to get started with content marketing is to convict your competition of their mistakes. By identifying what your competition is doing wrong, you can improve your own content marketing game. For example, if your competition is publishing blog posts that are too long and filled with too much fluff, you can create content that is concise, to-the-point, and less annoying than the competition's. You can also exploit style differences between competitors—for example, if one blog posts in classic, dignified prose, you could also post in a style that is lively and fun. Once you know what your competition is doing wrong, you can start improving your content by criticizing it and offering advice on how to fix its problems.
Create Your Own Style
If you want to do more than just convict your competition of its mistakes and improve your own content marketing game—you could also create original content of your own. This could be blog posts or white papers that are original and relevant to your industry—or it could be creative content like videos or graphics. Once you start creating original content, you'll notice that your writing gets better and your ideas start to flow more freely. And that's just one way to turn content marketing into a competitive advantage.
There are a few things that content marketers need before they can start creating content: a grasp on some of the most popular platforms for sharing content, proficiency with some of the most popular tools for sharing content, and an idea of what their competition is doing wrong. Once you've mastered these things, you can start creating content of your own and turning content marketing into a competitive advantage.