Summary: The three most common content marketing sins are not calling it out, sharing the vision, and implementing the plan.
If you're like me and have succumbed to the temptation to enjoy content marketing analytics for the short term, you may have made some of the following mistakes. Let's take a closer look at each of these three common sins and see how we can fix them.
Not Calling It Out
One of the most common content marketing sins is not calling it out. The term content marketing is often used in a vague sense, so it's easy to misuse the term to describe anything that doesn't strictly fit a marketing role. As a result, content marketers can easily lose sight of the fact that they're actually working on another business' behalf. To make sure that you're calling out your content as marketing, use the following format: ”The purpose of this blog is to share insights into a topic that interests me. I'd like to do my part to spread the word about this idea so that more people can learn about it.”
Sharing the Vision
Another common content marketing sin is sharing the vision. This is especially important when working with a smaller business that doesn't have the resources or authority to talk about a topic publicly. Even though your client may not have the resources to share their vision publicly, you still need to share your intention to do so. By telling your client that you want to help make their product or service more useful to their customers, you're sharing the vision that they're trying to achieve.
Implementing the Plan
The last but not least, is implementing the plan. This is the most important part of content marketing. If you have a plan, then you have a starting point for working toward reaching your goals. By following through with your plan, you'll ensure that you reach your objectives quickly and easily. If you don't have a plan, then at the very least you need to develop one.
As you can see, there are many elements that go into content marketing success. By following these three common content marketing sins, you can easily forget about what it means to be content marketing and lose sight of what your job actually is.